Master Data Management and Data Governance with Malcolm Hawker, Head of Data Strategy for Profisee

Malcom Hawker, the former Senior Director Analyst of Gartner is a thought leader in the field of Master Data Management and Data Governance. Malcolm has consulted some of the largest businesses in the world on their enterprise information management strategies. As the Head of Data Strategy for Profisee, his goal is to empower companies with the confidence and knowledge needed to become truly data-driven.

Michael and Malcolm "geek out" over data - and define what master data management really is and why it is important.

Don't focus on reports - the underlying issue is DATA and this episode helps explain why.