Michelle Barnum Smith is a 20 year marketing veteran and has pioneered the use of chat marketing for Amazon sellers. Michelle is the Founder and CEO of Easybot (and Queen of Amazon Chatbots) where she teaches Amazon sellers how to drive sales with external marketing. Michelle is a featured expert in the Amazon seller world speaking at conferences such as Prosper, Billion Dollar Seller Summit, Traffic and Conversion, Global Sources Summit and more.
Michael and Michelle have a great talk about leveraging technology to help your ultimate goal, in this case increasing sales. Combining marketing and technology Michelle shares how chatbots are effective leveraging Facebook messenger.
Why Facebook vs. email? Why chat bots? All this is made clear by Michelle in this episode.